What Is a Web Plan?

Today’s topic is about Web Plan. Before we start to build a website, we should know what a web plan is. Every Web plan has to fit the needs and situation. You must be able to customize your Web plan to fit your company, rather than follow a recipe to build a cookie-cutter plan. There are standard components you just can’t do without. A Web plan should always have a market analysis, website strategy, specific development plan, sales forecast, and expense budget.

• Market analysis: Normally a Web plan will start with a market analysis, which should be a fundamental part of any business effort. Plans should almost always set the context in terms of the benefits offered to a specific target population. The market analysis will normally include a target market analysis, market research, and a market forecast.
• Website strategy: This should include the strategic focus, mission and objectives, development strategy, and Web marketing strategy.
• Sales (or benefits) forecast: One important point on Web planning is that not all websites produce sales, but all should have some business or organizational benefits, like sales. Maybe this is reduced cost, increased customer satisfaction, leads generation, or community communication. Whatever the target benefits, sales or not, they should be put into numbers and projected into the future. For practical reasons, we refer to this as sales. The plan should include enough detail to track sales month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific benefits as sales, cost reduction, or other benefits in concrete terms, such as by product, by Web section, by user type, by manager responsibilities, and other elements. The forecast alone is a bare minimum.
• Expense budget: This ought to include enough detail to track expenses month by month and follow up on plan-vs.-actual analysis. Normally a plan will also include specific Web development plans, back end, front end, tactics, programs, management responsibilities, promotion, and other elements. The expense budget is a bare minimum.
• Specific action plan: A Web plan must be measured by the results it produces. The implementation of your plan is much more important than its brilliant ideas or massive market research. You can influence implementation by building a plan full of specific measurable, and concrete plans that can be tracked and followed up. Plan-vs.-actual analysis is critical to the eventual results, and you should build it into your plan.